Ageism is any judgment on the basis of age, whether directed at people older than us, younger than us, or our own selves (internalized ageism).

When directed at older people, it often involves assumptions that older people are less competent, capable, and attractive.

By marginalizing older people and minimizing their contributions, ageism has tremendous negative impacts on every aspect of life for older
people and also negatively impacts communities.

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On the back of every card you'll find our commitment to being a part of the solution to end ageism.

Every quarter, we partner with an organization that focuses on ending ageism and donate a percentage of our profits to the cause.