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The Case for Age Positivity in Greeting Cards

Posted by Jan Golden on

This pitch was delivered by Jan Golden of Age-Friendly Vibes at the Noted Expo on April 27th in San Francisco, CA.A version of this pitch was recorded at the venue. TRANSCRIPT Introduction Hi, my name is Jan, and I’m the founder of Age-Friendly Vibes and a pro-age advocate. That means I’m advocating for all of you. Because as you know, we’re all aging. Unfortunately, in our youth-obsessed culture, we need more advocates for aging. The idea that getting old is something to dread is rooted deep in American culture. You see it reinforced in advertising, on the internet, and unfortunately...

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Maxine; The Birth of the Ageist Birthday Card

Posted by Jan Golden on

I found where it all started—the birth of the snarky, ageist birthday card.You know, the type of card with a cartoon caricature of a bent-over, crabby old lady, with a sharp wit and bitter attitude. The one that contributes to the ageist messages that over 82% of people over 50 claim to see every day.It started at Hallmark™, a 2.6 billion-dollar company that has made a lot of money tapping into the psyche of American culture and, as a result, has influenced millions of people. And in some cases, in a not-so-positive way. The Birth of MaxineShoebox Greetings, the “tiny...

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5 Surprisingly Common Examples of Ageism in Birthday Cards

Posted by Jan Golden on

Once a year, if we’re lucky, we become one chronological year older. It’s a time of reflection, celebration, and if we’re unlucky, we receive an ageist birthday card or two.Birthdays have traditionally been the perfect time to take cheap shots at our friends and family about getting older, courtesy of the clever birthday cards produced by greeting card companies. Birthdays are also the perfect time to recognize and discuss the harmful impacts of ageism.Ageism is any judgment on the basis of age, whether directed at people older than us, younger than us, or our own selves (internalized ageism). When directed...

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Understanding Internalized Ageism and Its Harmful Effects

Posted by Jan Golden on

Do you ever have one of those days where every time you misplace something or can’t recall a name, you declare you’re having a ‘senior moment’ instead of thinking of yourself as having too much on your plate? Maybe you’re the type that sizes up the room whenever you walk into a social event to tally how many people appear to be older or younger than you, even though age has nothing to do with the occasion? Or if you’re like me and wake up with aches and pains, instantly thinking it’s a result of getting older, instead of thinking...

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5 Steps to Capturing the Perfect Sentiment for any Blank Card

Posted by Jan Golden on

Are you stumped by what to write in a blank card? Use these five steps to learn how to capture the perfect sentiment for any blank card.

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